Call to Action (CTA)

A marketing prompt invoking user response; in digital design, the interactive element directing users to the next step.

Related Terms

Other definitions

Written descriptions of functionality from the user perspective, creating design and development task lists.

The conduit between human-computer interaction enabling users to control machines and receive feedback.

The design and organisation of content, pages, and data into a structure that aids user understanding and task completion.

Multiple design disciplines combined improving usability, responsiveness, uptake, and aesthetics of products and services.