Every Interaction branding collateral

Here at Every Interaction we’re very pleased with our new brand which was developed in collaboration with the wonderful Yarra Jones. We’ve now started applying this across various media, including the usual required media and some extras. Recently sent out a snail-mail pack to our clients updating them on our change of the new agency’s identity, bundling in a branded notepad and postcard explaining the shift. The final Every Interaction branding:

Every Interaction branding

the two parts of the Every Inertaction brand will never be used together. The smaller ‘E’ (with negative space ‘I’) is only for badging and avatars. Everywhere else the full brand will be used, either in long or stacked form.

Couple of pictures of how we’ve applied the brand to a client pack sent out below.

Now we’ve got the brand out there we’re concentrating on the rest of the website, and hope to continue to post interesting things here so stayed tuned by signing up to our newsletter.

Every Interaction client mail pack

Every Interaction postcards

Every Interaction business card back

Every Interaction business cards

We were especially pleased with the notebook, whose cover was printed onto embossed colour plan card. Gave a nice old school-notebook feel and an aged textured finish to the print.

Every Interaction notebook close up

Jon Darke • Every Interaction • January 17th 2012

Every Interaction

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User testing refers to a technique used in the design process to evaluate a product, feature or prototype with real users. There are several reasons why you might want to undergo usability testing, the most common is that it allows the design team to identify friction in a user experience they are designing, so that it can be addressed before being built or deployed.

WYSIWYG

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Wireframes

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UI Design

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UX Design

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